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YouTube and Video in the Age of AI Search

AI search is changing how people discover video. Instead of relying only on YouTube search, users now ask ChatGPT, Perplexity, Gemini, and…

Featured Snippets vs AI Citations: What Happened to Position Zero

Position zero didn’t disappear. It split into a citation model.For years, winning a featured snippet meant one thing. Your page became the…

Local SEO in the AI Era: Map Pack to AI Overviews

Local search no longer runs through one channel. It runs through three. A local query today can surface a Map Pack, an…

Is SEO Dead? What Zero-Click Search Actually Changed

SEO is not dead. Zero-click search changed the payout, not the mechanism. Google still ranks pages, and AI Overviews still pull their…

Impressions Up, Clicks Down: What It Means and What to Do

Rising impressions with falling clicks is the pattern I get asked about more than any other. It is usually not a penalty.…