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Zero-Click Search: How to Measure It and What Defends Against

Zero-click search ends without a click to any website. Declining clicks do not prove declining SEO performance. Google answers the query on…

9 min · July 25→
Blog

Branded vs Non-Branded Search: How to Read the Split

Branded search comes from users who already know your company. Non-branded search comes from users who do not. The two halves answer…

9 min · July 22→
Blog

Impressions Up, Clicks Down: What It Means and What to Do

Rising impressions with falling clicks is the pattern I get asked about more than any other. It is usually not a penalty.…

11 min · July 21→