Original research on how AI engines pick which brands to surface — and the methodology we use to engineer that outcome for our clients.
AI search now sends real, measurable traffic to websites, and Google Analytics 4 was not built to isolate it cleanly. ChatGPT, Claude,…
BlogFor years, link-building success has been measured by backlinks, search rankings, referral traffic, and domain authority. These metrics still matter, but they…
BlogBranded search comes from users who already know your company. Non-branded search comes from users who do not. The two halves answer…
BlogMany articles include FAQ sections, but few create FAQs that earn AI citations. The problem isn’t the number of questions it’s that…
BlogSearch has evolved beyond blue links. Today, people discover information through search engines, AI answer engines, and generative AI assistants, each relying…
BlogSearch engines and AI assistants are changing how they understand information. Instead of relying only on keywords, they increasingly identify entities; people,…
A short, weekly dispatch from the practice. New research, methodology updates, and the occasional rant about how AI systems pick winners. No fluff.
Rising impressions with falling clicks is the pattern I get asked about more than any other. It is usually not a penalty.…
BlogGetting cited by AI means your content is selected as a trusted source for AI-generated answers. As platforms like ChatGPT, Google AI…
BlogAI search engines answer questions before a brand ever gets the chance to make its case. ChatGPT, Perplexity, and Google’s AI Overviews…